KLA Careers

Field Marketing Manager

Company Overview

Calling the adventurers ready to join a company that's pushing the limits of nanotechnology to keep the digital revolution rolling. At KLA, we're making technology advancements that are bigger—and tinier—than the world has ever seen.

Who are we?  We research, develop, and manufacture the world's most advanced inspection and measurement equipment for the semiconductor and nanoelectronics industries. We enable the digital age by pushing the boundaries of technology, creating tools capable of finding defects smaller than a wavelength of visible light. We create smarter processes so that technology leaders can manufacture high-performance chips—the kind in that phone in your pocket, the tablet on your desk and nearly every electronic device you own—faster and better. We're passionate about creating solutions that drive progress and help people do what wouldn't be possible without us.  The future is calling. Will you answer?

Group/Division

KLA’s Service business (Global Support Services – GSS) is growing as KLA ships more tools to customers. GSS marketing plays a pivotal role in the growth strategy for GSS. GSS segments it’s service business into 3 markets: NPI (the newest tools), volume (tools supporting high wafer starts) and finally the mature segment (tools supporting large design rule (>40nTm).

 

Responsibilities

The GSS Field Marketing role is a new position. Traditionally, GSS marketing roles are product specific, however this role will focus on a region or a specific customer. This role is being crafted to address the following opportunities in the mature and volume segments: Customer advocacy, service product differentiation and service business growth.

Our field marketing team will work closely with the General Managers, Account Managers, Technical Engagement / Apps and Service teams in the following areas to achieve the service business goals for that region or customer:

Partner with the KLA regional and customer teams to set goals for the business. Measure success with meaningful metrics such as service ASP, market share, controllable margin, etc) and develop and implement the plans to achieve or exceed the targets. This will require plans for both top line growth and service expense reduction.

Understand the customers' environment through overall semiconductor market analysis and develop insights into the customers business objectives. From that analysis, generate ideas for business opportunities for GSS and for KLA. Capture competitive information to develop an understanding of how are customers servicing the KLA tools, how they budget for service and what challenges or opportunities do we see to change their service spending habits. Assess the strengths or weakness of our current service products with a view to developing requirements for service products that better meet the customers needs and that differentiate GSS service products.

Customer engagements will be a strategic element of the role, where this individual will partner with customer(s) to identify the customers service opportunities. For there they will craft service engagement projects (ex: Availability “get well” plans, cost of ownership reduction, capability improvements, etc). They will define the success criteria of the engagements for the customer and KLA

Assess the current customer experience and find opportunities to increase the customers' happiness with the service from GSS. Develop baseline metrics customer happiness by fab persona. Work with regional develop plans to improve the customer experience and measure the results through customer happiness metrics. Drive practices to gather customer requests and issues.

Write the MRDs for new service products crafted to increase our contract penetration and market share. Partner with KLA teams get the product developed be completing assignments vital to pass phase exits. Upon release of the product, drive the penetration share and adoption goals.

Work across GSS and KLA teams to improve cost of service, spares delivered performance, billable pricing, delivery to entitlement and other GSS metrics in the region.

 

 

Qualifications

Candidate must be a self motivated individual, driven by self-leadership and discipline to drive for results measured in the KPI's of the business l(Examples: $Rev, Market Share and gross margin)

Ability to build and grow great relationships with internal stakeholders (division GM's, regional GM's, division marketing counter parts and regional field  service directors)

Knowledge of KLA's PLC process is highly desireable and experience leading cross-functional teams. Experience creating new business practices for newly defined market segments highly desirable.

Knowledge of OMD products is high desireable: A100/200/300, A10/XT/XT+, 51XX/52XX/53XX. Previous product marketing or applications experience is very beneficial.

Great verbal and written communication skills - especially with MS PPT.

Strong data analytics skills including ROI modeling, pricing models, gross margin modeling

Good systems engineering  knowledge of tool function and application in the customer space

Semi-conductor process or equipment business knowledge, especially in both systems products and service products.

Minimum Qualifications

Bachelor's Degree with at least 5 years of experience. OR Master's Level Degree with at least 4 years of experience.

 

Equal Employment Opportunity

KLA is an Equal Opportunity Employer. Applicants will be considered for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristics protected by applicable law.